Website Usability Part 2: Why the Heck Should Your Customers Care?

This is the second posting in a series about what it takes to make a website so easy to use that your audience will return again and again because the experience is simple, painless and quick. This second part explores...

Continue reading →

Key Principles of Website Usability Part 1: Why the Heck Should I Care?

By John Thyfault,Vice President of Search & Social Strategy, Beasley Direct Marketing and Instructor, Online Marketing Institute and UC Santa Cruz Extension in Silicon Valley This is the first posting in a series about what it takes to make a website so easy...

Continue reading →