Google is constantly updating its algorithm, always trying to do its best to understand the entire web and determine which sites deliver the best results for user searches. While Google updates are good for the searcher, it frustrates the website owner who is running an SEO program when the “rules change”. This session will talk about some of the major updates (Panda, Penguin, Pigeon) and how they impact the SEO community. This session will also discuss strategies for dealing with future updates and keeping them from impacting your search traffic.