Tag: keyword match types
Nov
23
2020
Why Convert Your Keywords from Broad Match to Modified Broad, Phrase and Exact Match?
Use of only broad match keywords means your campaigns aren’t optimally targeted. Broad match keywords are very general. Many words have multiple meanings. For example...
Jul
31
2018
Broad Match Modifier:
A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community...