Tag: esp

Why we are Predicting a Major Shake-up in Email Sending and Marketing Automation Platforms for 2018

As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...

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Why You Shouldn’t Accept Bad Email Addresses from Your B2B Data Provider ANY MORE

Lists with a High Percentage of Bad Email Addresses are Unacceptable. I’ve Come to a New Revelation. We Should Not Accept Bad Email Addresses from List Providers ANY MORE. I’ve been researching and providing B2B and B2C lists to our...

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