Tag: Direct Marketing Partners

Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 5: Case Study)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners  In the previous four installations of this topic, we discussed what it takes to deliver a qualified, sales-ready lead. In summary,...

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Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 4)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners In Part 3 of this series, we examined the first four out of ten ways to shorten the qualified lead generation...

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Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 3)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners If you’ve followed our first two posts on this subject, you understand why it can easily take 13 or more “touches”...

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Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 2)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners In our first post on this topic, we examined why Marketing is generating too few sales-ready qualified leads and our solution to...

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Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 1)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners Delivering a Qualified Sales Lead You might think we’re exaggerating. However, we’ll show you how easy it is to reach 13...

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