Creating Successful Meeting Maker Campaigns. Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...

Anytime you have a high-ticket product and a hard-to-reach prospect, high-impact, dimensional direct mail could be the door opener you need. Let’s take a look at three examples created for Anritsu. Anritsu is a manufacturer of testing equipment used...