After years of tracking metrics and diagnosing lead-to-sales funnels for more than 100 firms, we have determined that it can easily take seven to 13-plus touches to deliver a fully qualified B2B lead to the Sales department. Rarely can anyone get away with only one (or even a few) communications efforts to fully profile and score a sales-ready lead. The good news: there are many things you can do to shorten the sales-lead generation qualification process, and we outline them in this guide.
Read this guide to learn:
- Why sales and marketing live in separate worlds, and how to bridge the gap.
- Why most prospects never receive enough touches, and how to fix it.
- Why it takes so many touches, and 12 ways to shorten the lead nurturing process.
- Plus, two multi-touch, multi-channel case studies.
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