Local Search Engine Online Marketing (SEO)
A growing number of customers use search engines to find information on products and services today. Therefore, the traditional, printed phone books small businesses leaned on for advertising in the past, have now become obsolete. To take advantage of online search engines, you need to understand their criteria; essentially, what they will reward and what will get you in trouble.
This cheat sheet will introduce you to local search optimization and how to improve your current standing, whether on your own or with a professional local SEO firm.
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