The Importance of Segmentation & Targeting. Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...

By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...