Podcast: Improve Your Email Copy and Response Rates. Listen to the Podcast now: Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that...

Improving Email Copy and Response Rates by Incorporating the Six Universal Buying Motives. I’ve been teaching email marketing to professionals for more than 15 years and have been an email marketer for over 20 years.   We’ve seen email marketing...