Tag: DMA 2014 Statistical Fact Book

Direct Mail… It’s Back!

By Laurie B. Beasley, President, Beasley Direct Marketing, Inc. The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising.  My conclusion:  Direct mail….it’s back! Direct mail fans may yearn for the good old...

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