DIRECT MAIL SERVICES DIRECT MAIL COPYWRITING DIRECT MAIL DESIGN DIRECT MAIL STRATEGIES Direct Mail Marketing Campaign Strategy Because of the cost factors, production time and many moving parts, you can’t afford careless planning in direct mail marketing campaigns. You need...

DIRECT MAIL SERVICES DIRECT MAIL COPYWRITING DIRECT MAIL DESIGN DIRECT MAIL STRATEGIES Direct Mail Services Direct mail marketing is making a comeback in the electronic era. According to the DMA Statistical Fact Book, mail volume is up sharply in some...

By Laurie B. Beasley, President, Beasley Direct Marketing, Inc. The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising.  My conclusion:  Direct mail….it’s back! Direct mail fans may yearn for the good old...