Tag: broad match modifiers
Jul
31
2018

Broad Match Modifiers: How We Greatly Improved the Click-Through and Conversion Rates for a Community Bank Using Broad Match Modifiers in Google Ads

Broad Match Modifier: A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community...

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