Broad Match Modifier: A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community...

Time Based Geo Targeting Improves AdWords Performance in a Competitive National Market. In a time when the competition for visitors driven to your site from Google AdWords is increasing, using all the tools that are available to spend your...