May 23, 2017.


News Facts:

Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., to Speak at the Silicon Valley American Marketing Association (SVAMA) event, May 24, 2017, on Why it Takes 7-13 Touches to Generate a Qualified Sales Lead Today.

Demand generation for complex sales with high lifetime revenue values have significant competition at every turn. In most cases, multiple companies are aggressively seeking an opportunity to stage a sales effort for these high-value deals. In some cases, prospects are unwilling to disclose the needed information, making the opportunities hard to uncover. In other cases, prospects may be unaware they even have a need, or shy away from engaging in the sales process until late in the buying process after doing online research. However, to get a leg up on the competition, most B2B selling firms still want to be involved in shaping or influencing the buyers’ specs where there are real opportunities.

Key Takeaways:

  • Seven to 13-plus touches to deliver qualified B2B Sales leads
  • How to shorten the sales-lead generation and qualification process
  • Myth busting
  • Case studies with metrics and research to back our findings

When: May 24, 2017


College of San Mateo
1700 W Hillsdale Blvd
College Heights Room
San Mateo, CA 94402
Google Map

About us:

Beasley Direct and Online Marketing, Inc. ( is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

For More Information, Contact:

Laurie Beasley
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21