July 21, 2014


News Facts:

  • John Thyfault, Vice President of Search and Social Marketing, and Laurie Beasley, President of Beasley Direct Marketing, Inc. will be featured as post-conference certification intensive speakers at the Direct Marketing Association’s annual conference, DMA2014, in San Diego, CA, October 29-30 2014. With the rules for search changing at an unrelenting pace, this two-day session will make sure marketers are well equipped to optimize their organic search marketing. To begin with, the session will start at the basics. We then move quickly on to more advanced topics including: keywords, measurement and analytics, link building, and optimizing social media for SEO. Find out more by going to dma14.org.

About us:
Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. It is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

The DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement. We’ll help you discover innovative ways to engage 1:1 with customers via relevant, responsible, and real-time messaging — and drive response. We do this through leading-edge case studies from global brands.

More than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more. Additionally, with strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge content to all areas of focus and interest. For additional information, or to register for the six-day data-driven marketing event of the year, please visit www.dma14.org. For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion. Also included are Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development. In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy. In addition, it fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME — $110 billion in revenue and 478,000 jobs — depends on the ability of firms to exchange data across the DDME.

Laurie B. Beasley
Ph: 408-782-0046 x21
Fx: 408-782-9604