Date: January 29, 2019
Location: Morgan Hill, CA
Learn How to Create Cross-Platform Remarketing Campaigns in an Online Workshop with John Thyfault.
John Thyfault, Vice President, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc., will be teaching a live online Remarketing workshop for the Direct Marketing Association of Northern California.
How to Create Cross-Platform Remarketing Campaigns: The Sum is Greater than the Parts
(Wednesday, February 27, 2019. 10:00 AM to 12:00 PM Pacific Standard Time)
Remarketing is the process of reaching out to the 98% of people who landed on your website but who didn’t convert. A remarketing campaign can result in double digit response rates and 100-200% ROI if done properly. Many advertisers are not taking full advantage of remarketing though, limiting their efforts to just one platform and leaving potential conversions on the table. A well-designed, multi-platform remarketing campaign can combine different user data from each platform into a super engine for success.
This remarketing training workshop will focus on the specifics of developing a cross platform remarketing plan between Google Ads and Facebook (including Instagram), but the lessons learned can be applied to LinkedIn, Twitter, email and most other platforms. Case studies will illustrate the set up and measurement of your remarketing campaigns.
In this remarketing training workshop you will learn how to:
- Establish marketing goals that you can accomplish with multi-platform remarketing
- Benefit from the similarities and differences of remarketing audiences/lists creation by platform—and how you can use each platform’s unique targeting features to create super lists
- Create look-a-like audiences from current customer email lists
- Understand your customers better by looking at multi-platform data and using this to drive conversions
- Harness the power of layered remarketing across platforms
- Use parallel and sequential approaches to make the most of your remarketing dollars
- Create a unified dashboard in Google Data Studio to view your results on one screen
About the DMAnc (www.DMAnc.org)
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.
We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.
About Beasley Direct and Online Marketing, Inc.
Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.
For More Information, Contact:
Laurie Beasley
President, Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com