Date: June 18, 2019
Location: Morgan Hill, CA
Learn the Fundamentals of Google Ads (AdWords) in One 2-hour Workshop.
Andreas Ramos, Vice President, Digital Marketing for Beasley Direct and Online Marketing, Inc., will be teaching a live online Google Ads fundamentals PPC workshop for the Direct Marketing Association of Northern California.
Andreas is the author of 14 books on SEO, social media and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, Inc., by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco. His clients include Stanford, Harvard, and MIT. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.
What You’ll Learn
- You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account
- You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords
Key Takeaways
- How to use the best keywords in your Ads account
- Understand how to set up large accounts
- Understand how to test ads to find ads with high conversion rates
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Spreadsheet to collect and manage thousands of keywords
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on Google Ads
This is the introduction course of the three-part course for Google Ads. You can continue to Google Ads Advanced, which covers methods and tools that agencies use to write and test ads in Google Ads.
Who is the course for?
- Anyone who wants to work with Google Ads and SEM
- Senior staff, managers, and directors who are responsible for Google Ads and SEM
- You will be able to understand SEO so you can manage Google Ads and SEM agencies or contractors
- Agencies can improve their Google Ads and SEM services
About the DMAnc (www.DMAnc.org)
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.
We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.
About Beasley Direct and Online Marketing, Inc.
Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.
For More Information, Contact:
Laurie Beasley
Chair, DMAnc
President, Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com