Read our Case Study to Learn How Broad Match Modifiers Improve Conversion Rates from 0.78% to 4.22% Immediately
Broad Match Modifiers are a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. Read our case study to learn how we employed this technique for a community bank client and the CTR went from 2.57% to 3.77% in the first week. Conversion rates jumped from 0.78% to 4.22%.
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