lead development case study cover

Read this sales lead development case study to learn about a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales.

The audience was engineers—always a tough sell because of their skepticism—and we sought to persuade them to consider replacing a tried-and-true instrument with something they may not even have heard of. We did this through the use of a very engaging dimensional direct mail campaign, email touches, capped off with a high-end lead development tele-prospecting campaign to schedule appointments for the Sales team. We exceeded the lead goal by 167%! Read the case study to find out how we did it!

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