Meeting Maker Campaigns.
Laurie will discuss how to accelerate Account Based Marketing (ABM) campaigns by integrating tactics such as dimensional direct mail with a combination of email and tele-prospecting touches to schedule meetings, demo and sales appointments. The dimensional direct mail is especially helpful in getting noticed, communicating the value proposition and in presenting a creative offer/incentive for a prospect to sit through a demo session. Laurie will discuss extensive case studies on “meeting maker” campaigns, and sales “door-opener” campaigns. In one case study, a combination of dimensional direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.
Key take-aways for the event will include:
- How to decide on a fantastic offer
- What multi-touch strategies to deploy and in what order
- Why dimensional direct mail is ABM’s new secret weapon
- The role of telemarketing in the multi-touch methodology
- You’ll see extensive case studies with results and live samples you can view
About Laurie Beasley
Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA
About Beasley Direct and Online Marketing, Inc.
Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.
About Norcal BMA
The Norcal BMA is the Northern California Chapter of ANA Business Marketing and it was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They serve as VPs, managers, entrepreneurs, and professionals who stand out in any professional crowd.
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The Author
Founder and President, Beasley Direct and Online Marketing, Inc.
Chair, DMAnc
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