Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 6: Case Study)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners In our final installment on how to develop and nurture sales-ready qualified leads, we will look at a second case study...

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Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 5: Case Study)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners  In the previous four installations of this topic, we discussed what it takes to deliver a qualified, sales-ready lead. In summary,...

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