Blog Content Creation
Creating a corporate or organizational blog is easy. Blog content creation in a way that makes it a useful element of social media is much harder. As a blog writer, you need to be consistent, useful and interesting in order to attract readership and the attention of search engines.
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Working with your team as we provide you blog management services, we can identify the best spokespeople for your values and programs, and help them establish a schedule for regular posts. As part of our blog writing services we can also interview them or work from published documents to create blog posts that reflect their viewpoints. This way, the voice of your leadership is reflected without undue pressure on managers with other responsibilities.
Timing is almost as important as content if you want to establish regular readership. We’ll recommend a posting schedule that keeps your up-to-date blog content creation in front of your readers while respecting the time or budget you have available to create your posts. We’ll also show you how you can easily repurpose existing or third-party content to generate blog content that your audience will read and share.
For a client in a service industry, for example, Beasley blog management services created a series of blog articles that highlighted seasonal concerns. In flu season, we’d write about how to keep germs under control in an office environment. In summer, we’d talk about how to secure your premises before going on vacation. These topical posts got search visibility and established our client’s authority in its field. They got clicks from people who wanted to learn about the content and were introduced to the service offering as a side benefit. Ask how Beasley blog writing services can bring the same added-value to your blog.