Savvion – Successful Email Campaign
“Giving Away Razors” at Savvion – a Successful Email Campaign
Just like a shaver company that gives away razors so it can sell razor blades, a software company has a great opportunity to provide free samples of its product with the assumption that, if they like it, customers will come back to buy more. The key is to be generous and provide fully functional code so people can really get their arms around it; limited-time versions or software with crippled features is irritating.
Savvion had a perfect setup in its Business Process Modeler. With it, a prospect can design a fully functional BPM workflow — and thus appreciate both the power of Savvion’s solution and its functionality. But to implement what you’ve built, you need Savvion’s database. And that’s not free.