How We Promoted a New eGuide through Banner Advertising for Heat Software
Heat Software empowers IT, HR, Facilities, Customer Service and other enterprise functions to simplify and automate their business processes to improve service quality, while managing and securing endpoints to proactively detect and protect against threats to business continuity.
Heat’s marketing department is responsible for developing qualified sales leads, and in order to do so produces quality thought leadership webinars and guides to attract qualified buyers. We developed the eGuide for this campaign and also the online banner ad that would promote it on various IT focused websites.
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