Aug. 10, 2015
MORGAN HILL, CA
Beasley Direct Marketing, Inc. is celebrating its 25-year anniversary. This is significant because this direct and online marketing services agency has managed to outlive many competitors and thrive through two recessions (Dot.com in 2001 and the great recession of 2008) by offering just what their clients needed, including search engine optimization, pay-per-click advertising, email marketing, social media, and website design.
A Walk through History:
Beasley Direct Marketing was founded in 1990 by Laurie Beasley after a successful career as a marketing manager for hardware company, TeleVideo Systems, and as a direct marketing manager at Borland International, where she helped pioneer the company’s direct software upgrade business model, and increased company revenue several million dollars a year.
After leaving Borland, Ms. Beasley began to consult for other software and hardware companies who all recognized the need for a better software and hardware upgrade revenue model. This was rewarding consulting work; however she began to recognize that companies were having trouble executing the plans. Direct marketing is both science and art, and the companies were struggling with both. Eventually she decided to switch from just being the consultant who built model, to a full service agency that built the model and executed it using direct database marketing.
Beasley Direct Grows along with Marketing Advances:
With the arrival of the internet in the 1990s, a huge shift happened in marketing. In order to stay ahead of the curve, Laurie’s husband, David Beasley, a data and CRM expert, joined the agency to help manage innovations in creative and technical services for developing websites and online advertising. As internet marketing has progressed, Beasley Direct has stayed ahead with the addition of sophisticated email and search marketing services, and more recently content marketing and social media services.
Much of a marketer’s job function is now involved in using marketing automation and analytics tools. This can be frustrating for a marketer to learn and operate. Beasley Direct helps manage this for their clients, and Laurie Beasley offers some perspective on this, saying “Marketing managers must understand and use a wide array of tools which can overwhelm them. We help clients not let the tools replace or hinder good strategy, and to the relief of most of our clients, we help in the day-to-day optimal use of the marketing operations and analytics tools.”
With all these advances in marketing technology, a huge need grew in the industry for training marketers to keep up and stay ahead of changes. To meet this growing need for marketing education, Laurie Beasley created and managed a Certificate in Direct and Online Marketing at San Jose State Professional Studies, and then cloned this program at UCLA Extension, UC Santa Cruz Extension, UC Berkley Extension, and the Online Marketing Institute. Many of the Beasley Direct consulting staff members now teach in these programs.
What Does the Future Hold for Marketing and Beasley Direct?
Laurie Beasley is confident of the future, saying “The future of marketing will evolve with social media and the internet. Mobile marketing will continue to force innovation on marketers to keep their websites, search and social media effective for the mobile user. The introduction of mobile search, apps, kiosks, and third screen interactivity will provide many more avenues for marketing messaging and lead generation, and we plan to stay ahead of these new channels.”
A Message to other Marketers:
Laurie Beasley offers this prediction for the future, saying “Marketing never stands still, and you need an agency that will keep you ahead of the curve. Beasley Direct has stayed far ahead of the learning curve, adding technical and creative skills to an ever-growing list of media channels.”
With a future that includes many technology advances and the internet of things (IoT), the race to stay ahead of marketing changes is not over. However, you can bet that Beasley Direct will be at the front lines, ready to provide absolute top notch services to meet the needs of clients.
Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email [email protected].
Laurie B. Beasley
Ph: 408-782-0046 x21