Archives: Videos
Sep
16
2015
Learn how search engines approach and analyze your site before your start on your SEO program. Understanding what Google and the other engines look for is vital to having a successfully optimized website.
Sep
16
2015
SEO Content Marketing includes understanding how Google, and other search engines, look at images, video, podcasts, audios and other non-text based content is vital to ensuring that your SEO program achieves its full potential. This session will look at...
Sep
16
2015
Successfully Optimizing Your Content and Keyword Research
Vital to a successful SEO program is understanding how visitors find your site. Potential visitors are searching for your site on Google and the other engines. Firstly, this session details how to develop...
Sep
16
2015
Onsite technical factors are important. If Google is unable to crawl your site, then it won’t matter how great your content is. Cleaning your site's architecture and improving the technical elements will allow Google and the other search engines...
Sep
16
2015
Web Analytics Video
Watch this web analytics video and understand the importance of setting goals, and determining what your site should accomplish via web analytics before you start your SEO program. This tutorial looks at Google Analytics, Google Webmaster Console...
Sep
16
2015
Google and other search engines look at a number of factors when ranking your website in the search results, including off site SEO. How other websites and social media outlets look at your site has a major impact on...
Sep
16
2015
Google is constantly updating its algorithm, always trying to do its best to understand the entire web and determine which sites deliver the best results for user searches. While Google updates are good for the searcher, it frustrates the...
Sep
16
2015
Understanding the impact of cost per click (CPC), cost per lead/sale (CPL/CPS/CPA), click through percentage (CTR) and conversion percentage on your PPC campaign's overall ROI is vital to being successful in pay per click advertising on Google AdWords. This...
Sep
16
2015
Dynamic Keyword Insertion in Google AdWords PPC ads can be both a powerful tool for quickly creating multiple ads and a dangerous path to irrelevant, poorly focused ad copy. Learn how to implement dynamic keyword insertion to improve CTR...
Sep
16
2015
An Introduction to PPC Advertising with John Thyfault
The first of seven videos on getting started with PPC (Pay Per Click) advertising on Google. This session provides an overview of what PPC advertising is. Also covered are the reason PPC...