Custom Email Template Design
Today’s email designer must also be a skilled problem-solver—specifically, dealing with the problem of hybrid viewership. Your audience moves seamlessly from desktop/laptop to mobile devices; according to IDC, 49% of emails are now opened on a smartphone. This means custom email template design requires applying the best practices to make sure your email is effective no matter where it is viewed.
Whenever possible, Beasley will recommend a mobile aware or responsive email design (in which the elements of your email shift to adapt to the platform) to optimize response from both desktop and mobile viewers. We also optimize the use of HTML text (which is always rendered) and make sure that images which might be blocked by Outlook or Android devices are placed so they don’t interfere with the legibility of the message.
These technical design strategies are in addition to traditional direct response design skills which present a powerful and visually appealing message in a way that involves the audience. Even with shifting design elements, we are able to guide eye flow so your prospect is never confused about your message or offer. We do this while honoring your design or brand conventions as well. Contact a Beasley email designer today; we are your professional email design agency.
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