Improving the business process through search results at Savvion
Like many startups, Savvion built out its website based on product announcements and company news with very little thought given to optimizing the website for search. Problem was, Savvion’s category is business process management — a broadly defined field with many players. When company salespeople realized their competition was coming up on the search results for BPM software and not Savvion, we were called in to advise their web agency on how to retrofit the website for organic search.
We conducted a web site audit and then submitted to their web team a keyphrase and revised web site architecture strategy which they implemented. Within a couple of months, Savvion’s search rankings improved dramatically. Instead of being invisible to search engines, they were now ahead of much of their competition.