Project Details


Project Description

Getting ready to rumble at Immersion

Immersion makes the technology that gives video games more realistic effects, such as rumble. So it was a big problem when Sony announced it would not include rumble effects in the first release of its new PlayStation 3 game console. Immersion fought back with an online campaign in which it asked gamers to weigh in with their own opinions on Sony’s decision.

The campaign included banners placed on gaming sites around the world, and a landing page survey for respondents. The traffic was enormous, pressuring Sony to reconsider its decision. As a bonus, the topic was picked up on many blogs and gaming journals — providing free publicity for our client.