Breakthrough Software was a new e-commerce content management platform. This direct mail campaign was directed to Value Added Resellers (VARs) who were building a swarm of e-commerce websites during the dot-com rush to go online. We offered a beautiful Swiss Army watch as an offer/reward for viewing a demo. We followed up the email campaign with tele-prospecting to the responders and non-responders. This added another 15% of prospects who were scheduled to view the demo.
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