Adaptec wanted to announce new CD burning software to music enthusiasts — and what better way to do this than to send them a fun CD-shaped direct mail campaign with a vinyl record peeking through the envelope. This campaign out-performed all expectations. And, as a very nice side benefit, earned us a DMA Echo Award.
Is your company not realizing ROI (Return on Investment) goals by maximizing the advantages of direct mail advertising? We can motivate the right target audience. Contact us today and speak with one of our direct mail consultants.