How We Decreased PPC Cost Per Lead (CPL) by 41% for Fremont Bank

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Fremont Bank PPC cost per lead clientFremont Bank is a community bank with multiple locations in Northern and Southern California.

We took over the management of pay-per-click (PPC) advertising. The bank’s marketing team gave us aggressive goals to decrease cost per lead (CPL), increase click through, and increase the number of well-qualified leads. We were able to exceed their goals by decreasing CPL 41%, increasing monthly lead volume by 32%, increasing click through by 57% and decreasing cost per click by 27%. We achieved all of these metrics within four months of taking over the account.

Is your PPC cost per lead too high, coupled with disappointing results? Beasley’s PPC advertising experts can lower your CPL while increasing well-qualified clicks and leads. Call today and speak with one of our PPC advertising experts.

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