How We Helped Bindex Launch the Most Mobile and Portable Osteoporosis Diagnostic Technology into the US Marketplace
The best time to diagnose osteoporosis is when there’s still time to make lifestyle changes, prevent fracture, and preserve quality of life. The best patients to screen are of any age or gender, where a doctor has identified risk factors. But until now, cost, complexity and access to expensive DXA scans have made such comprehensive screening all but impossible. Until, that is, our client Bindex came along with a new first-level osteoporosis screening that is 90% accurate in detecting osteoporosis compared to DXA. In seconds, this small, portable, mobile scanner uses safe pulse-echo ultrasound to measure cortical bone thickness on a patient’s tibia. In seconds, it delivers bone density results to any laptop. It can instantly help a medical professional identify the 70% of patients who don’t need follow-up diagnostics, allowing them to screen more patients while reducing DXA referrals.
We helped Bindex launch their portable mobile scanner with a Free trial to US physicians, using a variety of digital marketing media including Google Ads, LinkedIn Message Ads and Video Ads.
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