Anritsu BTS Master Email Campaign
How We Got Our Client’s Sales Rep’s Feet in the Door
Proving that our client had a better, more portable hand-held instrument was easy if we could just get their sales rep’s foot in the door. And that’s just what we did—by coming up with an attractive offer for a free hi-end Apple device just for letting a salesperson meet with them and show how easy and light weight the BTW Master is. And by how happy the client’s sales team was, we believe this campaign was a phenomenal success, as they had us back to create many more “meeting maker” campaigns just like this on other products.
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