The Application of Catalog Science
The Challenge: Apple software is not only innovative, but highly acclaimed by both users and industry experts alike. And, given Apple’s success in terms of off-the-shelf sales, it followed that its catalog sales should be equally successful. Not the case.
Our job: Make great software sell off-the-page like it should. The Solution: Apply catalog science. Perform a square inch analysis of the real estate available. Increase the area available for premiums and highlighted benefits, then get the creative juices flowing in terms of execution and watch it all work — to Apple’s benefit.