Marketing lists come in two basic flavors: Vertical and Compiled. Vertical lists typically come from publishers who create content for various interests. Compiled marketing lists are aggregated from multiple data sources. For example, consumer compiled data may include data collected from DMV records, public records, credit, and mortgage data. Business data can be compiled from legal filings, phone surveys or business directories. Sometimes compiled lists also use web-sourced techniques, such as phishing the internet to find name and contact data, or through social sourcing.
Beasley has been providing lists for our clients for more than 25 years. Since we are judged on numbers for the success of our campaigns, we’d rather consult with you to make sure your lists are as good as they can be vs. working with third party lists of unknown quality. If lists are all you need, we can work with you as a list broker on an ad hoc basis. We provide accurate direct mail and email lists for our clients.
You can save effort and avoid duplication or missing pieces in your audience strategy by asking us to act as your broker for marketing lists, researching and coordinating your list selection. Let us handle the details of contacting owners, verifying list integrity, cutting P.O.s and the rest. Best of all, it costs no more to rent lists through us than to get the same lists on your own.