Direct Mail Design
The designer’s role has become more challenging as new marketing channels emerge. Consistent visual organization and graphics must be translated across many devices. An email must create a graphics and text layout that can be viewed and is readable on both a mobile device and a desktop screen, both which display the message very differently. Even traditional print and direct mail design has changed, as readers spoiled by YouTube and brought up on the web demand quick reads and calls to action.
But, while we’ve adapted to the new technologies, we haven’t been seduced by it. As a seasoned, professional direct mail design agency we’ll never try to sell you the latest graphical bells and whistles for their own sake because we think it would be fun to work with them. People are still people and eyes still absorb information as they always have, connecting to brains which make logical assumptions and conclusions. We understand both the rules by which your audience interacts with your graphical message and the hot buttons which can allow us to short-circuit that system for attention and a rapid response from direct mail design.
We also appreciate the stage management opportunity that is unique to direct mail. In a multi-component direct mail design package, we guide the reader experience by the way the pieces are arranged and the eye flow within each piece, so they discover your story exactly as you planned it. The same rules apply even to postcards, where we plan for maximum impact in the competitive environment of the mailbox.
In short, our approach to graphic design gives you the best of today’s technology combined with a timeless approach to visual communication that is appropriate to your message and your brand. When you work with Beasley on direct mail designs, you can be confident an experienced creative director is in the room.
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