Wells Fargo

Project Details

Project Description

These direct mail campaigns were created to promote the Wells Fargo small and medium-size business line of credit for California customers. We tested a California visual campaign theme showing the famous Big Sur coastline, versus a more plain envelope. The plain envelope won this test — and it was rolled out as a new control to several hundred thousand prospects and customers.

Envelope for visual campaign theme.Picture of Wells Fargo envelope with Big Sur image

Our direct marketing experts can create a winning visual design theme for your campaigns. Contact us today.