Veritas
Project Details
Project Description
How we Helped Veritas Schedule Product Demo Meetings for Sales
With Veritas products, customers can accelerate their digital transformation and solve pressing IT and business challenges including multi-cloud data management, data protection, storage optimization, compliance readiness and workload portability. We were tasked with getting engagement with extremely busy and over-marketed IT executives, to convince them it is worth their time to see a demo for Veritas’ OpenStack product. Simply sending product promotion emails typically doesn’t get the engagement needed to involve a busy IT professional with a product demo. So we employed a multi-touch methodology of sending an impossible-to-miss dimensional direct mail campaign. Inside the box is a set of inexpensive wired headphones with the offer that if they attend a demo, we’ll send them a $199 wireless super high quality noise cancelling headset. We also included some product info, to help them wrap their head around the product value proposition and a lift note that repeats the offer. The headset offer was also sent via several email touches and followed up by several tele-prospecting touches. Through this campaign we were about to engage with a very high percentage of the prospects and schedule demo appointments for the sales staff.
