How we Helped Veritas Schedule Product Demo Meetings for Sales
With Veritas products, customers can accelerate their digital transformation and solve pressing IT and business challenges including multi-cloud data management, data protection, storage optimization, compliance readiness and workload portability. We were tasked with getting engagement with extremely busy and over-marketed IT executives, to convince them it is worth their time to see a demo for Veritas’ OpenStack product. Simply sending product promotion emails typically doesn’t get the engagement needed to involve a busy IT professional with a product demo. So we employed a multi-touch methodology of sending an impossible-to-miss dimensional direct mail campaign. Inside the box is a set of inexpensive wired headphones with the offer that if they attend a demo, we’ll send them a $199 wireless super high quality noise cancelling headset. We also included some product info, to help them wrap their head around the product value proposition and a lift note that repeats the offer. The headset offer was also sent via several email touches and followed up by several tele-prospecting touches. Through this campaign we were about to engage with a very high percentage of the prospects and schedule demo appointments for the sales staff.