A Direct Response Agency applying proven marketing techniques to new media at PayCycle
This two-page .pdf document bridges old and new methods of delivering a promotional message. It’s designed for someone who visits the PayCycle (now Intuit) website to find out more about online payroll services. But, prefers to receive their information in a traditional “brochure” format — even though the brochure is electronic.
The design looks like a traditional print collateral piece. However, we took into account the challenge in reading onscreen and made sure that key information was “above the fold” (visible in the initial frame of the monitor, without scrolling). We found it helpful to think of the document as the equivalent of a site tour. We take the reader step-by-step through the questions they’d need to answer in order to try the client’s product.