Project Details


Project Description

NetBase Hires Beasley Direct as their SEO and PPC Agency

NetBase offers an end-to-end Social Media Management System (SMMS) that is accurate, fast, flexible and easy to use. NetBase has aggressive lead generation goals that were not being met by their previous search agency. Beasley Direct engaged with NetBase in December 2012 and conducted a comprehensive SEO website audit that involved a technical architecture review, content review and several months of link building effort. Since we implemented the changes unveiled in the SEO website audit, the organic search results have been terrific. Monthly traffic from search increased 23% YTD 2013 vs. YTD 2012. Monthly lead form conversions increased by 53% YTD 2013 to YTD 2012.

We also re-organized and took over management of the NetBase Pay-per-Click (PPC) advertising account. In the first 6 months under our management, the number of clicks to lead forms increased 9X for the same spend, and the cost per click (CPS) stayed the same as before.