Creating excitement and filling seats for MHIA
MHIA (Manufacturers Handling Industry Association) was challenged to educate its members on advances in Supply Chain management technology. They quickly rolled out a seminar series across the country to address this challenge. To get the word out on the seminar series fast to members and associates, we designed an email campaign, versioned by city. We emphasized that the seminar was free and used testimonials from the first seminar to establish value. We capped off the email with a laundry list of benefits for attending, and made it easy to register. The seminars were filled in every city it rolled out to!