Project Details


Project Description

Putting Elvis to work generating leads for IntelliSeek

IntelliSeek BullsEye2 is the worlds’ most powerful tool for searching, shopping and comparing products on the Internet. So advanced that it’s not even regarded as a search engine (intelligent desktop portal, if you please) BullsEye2 is available for ISPs to brand as their own and offer to visitors from their Web sites.

To generate leads, we used a 9” x 12” oversized mailing format. The creative focused on benefits which include increased power to draw people to a Web site, keep them there and make them come back for more. Hence the tease “…guaranteed to make your Web site pull like the King!” paid off with creative and an offer. The pack generated significant visits to their Web site and was quoted as being “very memorable” by the target group of marketing vice presidents well after it mailed.