PeachTree Software

Project Details

Project Description

Picture of PeachTree Software's direct mail envelope that increased their inbound response ratePeachtree offers an accounting system for mid to large enterprise companies. We were tasked to direct mail Quickbooks users, and help them to see that Peachtree is their next logical step after Quickbooks has reached its limit. This campaign sported an impressive inbound response rate and started a series of successful efforts by Peachtree to gain market share from Quickbooks customers.

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