First Northern Bank

Project Details

Project Description

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How We Helped First Northern Bank Get Set Up on the IBM Marketing Cloud with Mobile Optimized New Email, Landing Page and eNewsletter Templates

Example of improving marketing automation with optimized landing page.Image of email template for First Northern Bank's marketing automation.eNewsletter optimized for marketing automation system.First Northern Bank is the Sacramento Region’s local leader in small-business and customer mortgage lending. Getting a new marketing automation set up often takes multiple steps of configuring user permissions, setting up the preference center, and creating a new set of mobile optimized templates. That’s where we came in. We studied their visual brand identity and designed a series of email templates for customer and eNewsletter emails. We also did the copy writing and design for a series of landing pages to be used for Google AdWords and Display Advertising. All pages were rigorously tested for responsive design and mobile compatibility. We took the burden off the shoulders of First Northern and delivered a complete set of templates within just a few short weeks of starting. Now their IBM Marketing Cloud is humming.

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Summary
Marketing Automation Services
Service Type
Marketing Automation Services
Provider Name
Beasley Direct and Online Marketing, Inc., Telephone No.408-782-0046
Area
United States
Description
First Northern Bank is the Sacramento Region’s local leader in small-business and customer mortgage lending. Getting a new marketing automation set up often takes multiple steps of configuring user permissions, setting up the preference center, and creating a new set of mobile optimized templates. That’s where we came in.