One of EMC Corporation’s key product offerings is Document Management. Their target market is the CIO, who must manage many aspects of document control and security, and who weighs their decision of platform seriously before choosing. When EMC needed to provide thoughtful information in a white paper, they chose Beasley Direct as their white paper copywriter.
Our approach to writing white papers is to provide objective information that is useful to the audience and relevant to the issues they are facing. We met with several product managers and recommended two papers that would address all of the decision criteria in this market. To date, we’ve been told that these two white papers are two of the all-time most downloaded assets from the EMC website.