Email Targeting – Webinar campaign builds credibility and confidence for GoodMail Systems
Hosting a webinar (web seminar) is a great way for a new or innovative company to gain credibility. Especially when the presenter is a leading analyst in the market space. That’s why GoodMail Systems engaged Jupiter’s David Daniels to present his firm’s latest research findings on email deliverability, which fortunately featured GoodMail in a positive mention. And attendees became a captive audience who also got a fast briefing in GoodMail solutions.
This email was integrated with our banner campaign in e-newsletters specifically about email topics. Overall registration was 3x expectations and the quality of leads were considered to be excellent.