Adaptec

Direct Marketing Services

The world is ending… but who cares, when there’s Easy CD Creator?

Easy CD Creator is the world’s easiest, most powerful and fun-filled way to burn data of any kind onto CDs. Plus, it’s also the world’s most popular CD-recording software. All of which meant a huge challenge for our Direct Marketing Services team. We had to convince users to upgrade to the latest and greatest release — knowing it’s hard to get the attention of a person who utterly loves what he already has.

The solution? Grab attention by thinking BIG, threatening BAD and being FUN. This pack achieved all three by telling the reader to forget the Millennium, Y2K and the Giant Asteroid — and instead be awestruck with the historic consequences of Easy CD Creator Deluxe 4. The result, in terms of response, was earthshaking to say the least.