This campaign for Veritas was a multi-touch dimensional direct mail campaign, email and outbound tele-prospecting effort. The target was the director and manager of IT and backup and recovery at large companies. The dimensional direct mail package is a square thin box, which contains a pair of wired earbuds as an involvement device to create curiosity, and a brochure and lift note describing how the prospect can receive a much better wireless headphone ($199 noise cancelling wireless) in return for attending a demo meeting. The gift items exemplified the idea of how to be freed up from the wires/strings other competing products place on a data recovery project.
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